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Digital Marketing

It’s Time To Turn Knowledge
Into Career Success

Module 1: Introduction to Digital Marketing

Topics Covered:
  • Overview of Digital Marketing 
  • Difference between Traditional & Digital Marketing 
  • Digital Marketing Funnel: Awareness → Conversion → Retention
  • Digital Channels: SEO, SEM, SMM, Email, Content, Paid Ads 
  • Career Paths in Digital Marketing

Module 2: SEO (Search Engine Optimization)

Topics Covered:
  • Fundamentals: Search Engines, Crawling, Indexing 
  • Keyword Research: Seed Keywords, Short-tail & Long-tail, LSI, Intent-based 
  • On-Page SEO: HTML Tags, Meta, H1-H6, Alt Text, Content Optimization, Internal Linking 
  • Technical SEO: Site Speed, Mobile-first Indexing, Crawlability, Robots.txt, XML Sitemap, Canonicalization 
  • Schema Markup & Structured Data (JSON-LD, FAQPage, HowTo) 
  • Off-Page SEO: Link Building, Guest Posting, Social Bookmarking ● 
  • Off-page Backlink criteria (DA & SS)
  • Competitor Backlink Analysis 
  • Local SEO: Google Business Profile, Citations, Reviews, Keyword Mapping.
  • SEO Tools Setup: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Google Merchant Center, Google Popular Product Hack.
Practical Agency Exposure:
  • Perform a full SEO audit for a demo website 
  • Optimize a blog/article for ranking 
  • Submit a backlink strategy plan 
  • Fix technical issues: canonicalization, mobile optimization, schema 
  • Set up local SEO and monitor GMB metrics

Module 3: AI-Driven SEO (Future of Search)

Topics Covered:
  • Strategic Role of SEO in AI-driven Marketing 
  • AIO (Artificial Intelligence Optimization) 
  • GEO (Generative Engine Optimization) 
  • AEO (Answer Engine Optimization) 
  • Optimizing for AI Overviews & Featured Snippets 
  • Entity SEO & Building Topical Authority 
  • Human-AI Collaboration: Prompt Engineering for SEO, Human Oversight 
  • Multimodal SEO: Voice, Visual, Accessibility (ADA) 
  • Modern Measurement & Adaptability: AI Citations, Snippets, Brand Mentions
Practical Agency Exposure:
  • Apply AIO/GEO/AEO strategies on demo client content
  • Map entities & topical clusters for a business 
  • Implement FAQ/HowTo schema for zero-click optimization
  • Evaluate AI-generated content & optimize with human review
  • Create a report showing AI-driven SEO impact metrics

Module 4: SMO (Social Media Optimization)

Topics Covered:
  • Social Media Overview: Facebook, Instagram, LinkedIn, X
  • Audience Engagement Strategies 
  • Content Design & Storytelling 
  • Hashtag Research & Trend Analysis 
  • Analytics & Performance Tracking 
  • SMO Tools: Meta Business Suite, Buffer, Hootsuite
Practical Agency Exposure:
  • Optimize a real or demo client’s Instagram/LinkedIn page
  • Create a 30-day content calendar 
  • Design 5 trending posts & reels 
  • Track engagement metrics and generate an analytics report

Module 5: PPC & Paid Marketing

Topics Covered:
  •  Fundamentals of Paid Marketing & Bidding Strategies 
  • Google Ads: Search, Display, Shopping, YouTube, Remarketing & Dynamic remarketing. 
  • Meta Ads (FB & Insta) – Awareness, Traffic, Leads, Conversions
  • LinkedIn Ads (B2B) 
  • Remarketing & Retargeting with Pixel Setup 
  • Conversion Tracking & ROI 
  • Budget Allocation & A/B Testing
Practical Agency Exposure:
  • Set up a Google Ads campaign with ad groups and targeting
  • Run a Meta Ads campaign with multiple creative variations
  • Implement remarketing & retargeting 
  • Prepare an ad performance report and analyze ROI

Module 6: Content Creation & Reel Making

Topics Covered:
  • Content Strategy & Storytelling 
  • Copywriting for Ads, Blogs, Social Media 
  • Blog Writing (SEO-optimized) 
  • Reel Marketing: Hooks, Storyboarding, Scripting, Trending Audio
  • Editing Tools: Canva 
  • Meme Marketing & Viral Tactics
Practical Agency Exposure:
  • Write 2 SEO-optimized blogs 
  • Create 3 Instagram reels (script → shoot → edit → publish)
  • Build a 1-month content calendar 
  • Experiment with viral content strategies

Module 7: Email Marketing & Automation

Topics Covered:
  • Basics of Email Marketing & Lead Nurturing 
  • Tools: Mailchimp, HubSpot, Sendinblue 
  • Writing High-Conversion Emails (Subject, CTA) 
  • Segmentation & Targeting 
  • Automated Drip Campaigns 
  • Analytics: Open Rate, CTR, Conversion
Practical Agency Exposure:
  • Build a 3-step automation workflow 
  • Write 5 email campaigns (promo, nurture, re-engage) 
  • Analyze campaign performance metrics

Module 8: ORM (Online Reputation Management)

Topics Covered:
  • ORM Fundamentals & Importance 
  • Tools: Google Alerts, Mention, Brand24, PR
  • Handling Negative Reviews & Crisis Management
  • Generating Positive Reviews & Influencer/PR Reputation
  • Social Media Listening & Engagement 
Practical Agency Exposure:
  • Conduct an ORM audit for a business 
  • Prepare response strategies for negative reviews
  • Create a review generation strategy 
  • Monitor brand mentions across platforms

Module 9: AI in Digital Marketing

Topics Covered:
  • AI for Content: ChatGPT, Jasper, Writesonic 
  • AI for Design: Canva AI, MidJourney, DALL-E
  • AI for SEO & Website Optimization 
  • AI for Paid Marketing & Ads Automation 
  • AI for Analytics & Reporting 
  • AI-Powered Campaigns & Predictive Targeting
Practical Agency Exposure:
  • Generate a content calendar using AI 
  • Create AI-powered ad creatives 
  • Write blog and social media copy using AI
  • Compare AI-generated vs human content
  • Analyze AI campaign performance

Module 10: Basic Graphic Design for Social Media

Topics Covered:
  • Design Fundamentals: Typography, Color Theory, Layouts 
  • Branding & Consistency 
  • Tools: Canva, Photoshop Basics, Figma Intro 
  • Designing Ads, Carousels, Stories, Thumbnails 
  • Creative Trends & Adaptations
Practical Agency Exposure:
  • Design 10-post campaign pack 
  • Create custom brand templates 
  • Adapt designs for multiple platforms

Module 11: Marketplace Management (Amazon & Flipkart)

Topics Covered:
  • Seller Account Setup & Product Listing Optimization 
  • Marketplace SEO & Sponsored Ads 
  • Pricing & Inventory Management 
  • Promotions, Deals & Coupons 
  • Order Fulfillment & Customer Support
  • Reporting & Analytics
Practical Agency Exposure:
  • Create & optimize dummy product listing 
  • Run trial sponsored ads 
  • Prepare a monthly marketplace growth report 
  • Experiment with pricing & promotion strategies

Module 12: Student-as-Intern / Capstone Projects

Practical Agency Exposure:
  • Analyze a brand’s digital presence & prepare a gap report
  • Identify channel priorities for a small business 
  • Present a digital marketing plan 
  • Perform SEO audit & strategy 
  • Run live campaigns: SEO, Ads, SMO 
  • Optimize content calendar & creatives 
  • Handle ORM response strategy 
  • Create ad performance reports & dashboards 
  • Build a digital marketing portfolio with 3–5 case studies
  • Present final reports with analytics, CTR, leads & ROI 
  • Receive faculty & mentor feedback

Module 1: Introduction to Digital Marketing

Topics Covered:
  • Overview of Digital Marketing 
  • Difference between Traditional & Digital Marketing 
  • Digital Marketing Funnel: Awareness → Conversion → Retention
  • Digital Channels: SEO, SEM, SMM, Email, Content, Paid Ads 
  • Career Paths in Digital Marketing

Module 3: AI-Driven SEO (Future of Search)

Topics Covered:
  • Strategic Role of SEO in AI-driven Marketing 
  • AIO (Artificial Intelligence Optimization) 
  • GEO (Generative Engine Optimization) 
  • AEO (Answer Engine Optimization) 
  • Optimizing for AI Overviews & Featured Snippets 
  • Entity SEO & Building Topical Authority 
  • Human-AI Collaboration: Prompt Engineering for SEO, Human Oversight 
  • Multimodal SEO: Voice, Visual, Accessibility (ADA) 
  • Modern Measurement & Adaptability: AI Citations, Snippets, Brand Mentions
Practical Agency Exposure:
  • Apply AIO/GEO/AEO strategies on demo client content
  • Map entities & topical clusters for a business 
  • Implement FAQ/HowTo schema for zero-click optimization
  • Evaluate AI-generated content & optimize with human review
  • Create a report showing AI-driven SEO impact metrics

Module 5: PPC & Paid Marketing

Topics Covered:
  •  Fundamentals of Paid Marketing & Bidding Strategies 
  • Google Ads: Search, Display, Shopping, YouTube, Remarketing & Dynamic remarketing. 
  • Meta Ads (FB & Insta) – Awareness, Traffic, Leads, Conversions
  • LinkedIn Ads (B2B) 
  • Remarketing & Retargeting with Pixel Setup 
  • Conversion Tracking & ROI 
  • Budget Allocation & A/B Testing
Practical Agency Exposure:
  • Set up a Google Ads campaign with ad groups and targeting
  • Run a Meta Ads campaign with multiple creative variations
  • Implement remarketing & retargeting 
  • Prepare an ad performance report and analyze ROI

Module 7: Email Marketing & Automation

Topics Covered:
  • Basics of Email Marketing & Lead Nurturing 
  • Tools: Mailchimp, HubSpot, Sendinblue 
  • Writing High-Conversion Emails (Subject, CTA) 
  • Segmentation & Targeting 
  • Automated Drip Campaigns 
  • Analytics: Open Rate, CTR, Conversion
Practical Agency Exposure:
  • Build a 3-step automation workflow 
  • Write 5 email campaigns (promo, nurture, re-engage) 
  • Analyze campaign performance metrics

Module 9: AI in Digital Marketing

Topics Covered:
  • AI for Content: ChatGPT, Jasper, Writesonic 
  • AI for Design: Canva AI, MidJourney, DALL-E
  • AI for SEO & Website Optimization 
  • AI for Paid Marketing & Ads Automation 
  • AI for Analytics & Reporting 
  • AI-Powered Campaigns & Predictive Targeting
Practical Agency Exposure:
  • Generate a content calendar using AI 
  • Create AI-powered ad creatives 
  • Write blog and social media copy using AI
  • Compare AI-generated vs human content
  • Analyze AI campaign performance

Module 11: Marketplace Management (Amazon & Flipkart)

Topics Covered:
  • Seller Account Setup & Product Listing Optimization 
  • Marketplace SEO & Sponsored Ads 
  • Pricing & Inventory Management 
  • Promotions, Deals & Coupons 
  • Order Fulfillment & Customer Support
  • Reporting & Analytics
Practical Agency Exposure:
  • Create & optimize dummy product listing 
  • Run trial sponsored ads 
  • Prepare a monthly marketplace growth report 
  • Experiment with pricing & promotion strategies

Module 2: SEO (Search Engine Optimization)

Topics Covered:
  • Fundamentals: Search Engines, Crawling, Indexing 
  • Keyword Research: Seed Keywords, Short-tail & Long-tail, LSI, Intent-based 
  • On-Page SEO: HTML Tags, Meta, H1-H6, Alt Text, Content Optimization, Internal Linking 
  • Technical SEO: Site Speed, Mobile-first Indexing, Crawlability, Robots.txt, XML Sitemap, Canonicalization 
  • Schema Markup & Structured Data (JSON-LD, FAQPage, HowTo) 
  • Off-Page SEO: Link Building, Guest Posting, Social Bookmarking ● 
  • Off-page Backlink criteria (DA & SS)
  • Competitor Backlink Analysis 
  • Local SEO: Google Business Profile, Citations, Reviews, Keyword Mapping.
  • SEO Tools Setup: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Google Merchant Center, Google Popular Product Hack.
Practical Agency Exposure:
  • Perform a full SEO audit for a demo website 
  • Optimize a blog/article for ranking 
  • Submit a backlink strategy plan 
  • Fix technical issues: canonicalization, mobile optimization, schema 
  • Set up local SEO and monitor GMB metrics

Module 4: SMO (Social Media Optimization)

Topics Covered:
  • Social Media Overview: Facebook, Instagram, LinkedIn, X
  • Audience Engagement Strategies 
  • Content Design & Storytelling 
  • Hashtag Research & Trend Analysis 
  • Analytics & Performance Tracking 
  • SMO Tools: Meta Business Suite, Buffer, Hootsuite
Practical Agency Exposure:
  • Optimize a real or demo client’s Instagram/LinkedIn page
  • Create a 30-day content calendar 
  • Design 5 trending posts & reels 
  • Track engagement metrics and generate an analytics report

Module 6: Content Creation & Reel Making

Topics Covered:
  • Content Strategy & Storytelling 
  • Copywriting for Ads, Blogs, Social Media 
  • Blog Writing (SEO-optimized) 
  • Reel Marketing: Hooks, Storyboarding, Scripting, Trending Audio
  • Editing Tools: Canva 
  • Meme Marketing & Viral Tactics
Practical Agency Exposure:
  • Write 2 SEO-optimized blogs 
  • Create 3 Instagram reels (script → shoot → edit → publish)
  • Build a 1-month content calendar 
  • Experiment with viral content strategies

Module 8: ORM (Online Reputation Management)

Topics Covered:
  • ORM Fundamentals & Importance 
  • Tools: Google Alerts, Mention, Brand24, PR
  • Handling Negative Reviews & Crisis Management
  • Generating Positive Reviews & Influencer/PR Reputation
  • Social Media Listening & Engagement 
Practical Agency Exposure:
  • Conduct an ORM audit for a business 
  • Prepare response strategies for negative reviews
  • Create a review generation strategy 
  • Monitor brand mentions across platforms

Module 10: Basic Graphic Design for Social Media

Topics Covered:
  • Design Fundamentals: Typography, Color Theory, Layouts 
  • Branding & Consistency 
  • Tools: Canva, Photoshop Basics, Figma Intro 
  • Designing Ads, Carousels, Stories, Thumbnails 
  • Creative Trends & Adaptations
Practical Agency Exposure:
  • Design 10-post campaign pack 
  • Create custom brand templates 
  • Adapt designs for multiple platforms

Module 12: Student-as-Intern / Capstone Projects

Practical Agency Exposure:
  • Analyze a brand’s digital presence & prepare a gap report
  • Identify channel priorities for a small business 
  • Present a digital marketing plan 
  • Perform SEO audit & strategy 
  • Run live campaigns: SEO, Ads, SMO 
  • Optimize content calendar & creatives 
  • Handle ORM response strategy 
  • Create ad performance reports & dashboards 
  • Build a digital marketing portfolio with 3–5 case studies
  • Present final reports with analytics, CTR, leads & ROI 
  • Receive faculty & mentor feedback
Course Information
  • 12 Modules
  • 3 Months Duration
  • 10–15 Students per Batch
  • arrow-icon-size3 Hands-on Training with Live Projects
  • arrow-icon-size3 Internship in Our In-House Agency
  • arrow-icon-size3 AI-Driven Marketing Skills
  • arrow-icon-size3 15+ Certificates Across Tools & Platforms
  • arrow-icon-size3 Agency Practice in Every Module
  • arrow-icon-size3 Job-Ready in Just 3 Months
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